After 10 months of COVID, there have been changes in the ways that people shop, the products that they buy, and where they are putting their attention – much of this through online channels. That said, people are hungry for authentic experiences and relationships, and they are told to support local, and to eat healthy.
Julianna Van Adrichem of Promosaurus will share strategies for your small to mid-scale farm selling direct-to-consumers to take advantage of the heightened interest in local and sustainably-grown food, or to keep your momentum going. With the right strategy, you can make the most of the changing world and have a lasting impact for your farm AND for the environment and society you live in.
Julianna will be joined by Brent and Kieran Klassen of Heartwood Farm and Cidery who will share their strategies and insights into customer relationship management and how it has impacted their business.
